A product launch venue that sets the tone
The right venue does more than hold an event - it shapes how the launch is experienced from the moment guests walk through the door.
Located on Greville Street in the heart of Prahran, Gigi is an exclusive venue for hire designed for product launches, brand events, media gatherings and elevated corporate functions that feel immersive from start to finish.
Hand-painted salon walls, crystal chandeliers, velvet banquettes, Persian rugs and an alfresco terrace overlooking Grattan Gardens create a setting that feels considered, atmospheric and immediately camera-ready.
Available for standing cocktail events of up to 60 guests, Gigi brings together strong visual identity, flowing hospitality and a layout designed for events that move naturally across the evening.
Brand launches, media events & cocktail functions
Gigi is designed for standing events across three connected spaces, allowing launches to unfold gradually between arrival drinks on the Terrasse, conversation through The Parlour and late-evening cocktails flowing into Galerie.
Available from midday for daytime launches or from 6pm for evening events, the venue offers strong natural ambience and visual appeal for photography, media content and social capture - with minimal additional styling required.
Menus
Menus are built around roaming service, grazing stations, petites bouchées and more substantial bites, paired with beverage packages ranging from French house wines through to Taittinger Champagne for elevated events and brand celebrations.
Start planning your product launch
Whether you're planning a fashion launch, beauty event, media preview, corporate gathering or private brand activation in Melbourne, Gigi offers a launch venue that feels intimate, polished and visually distinct without becoming overproduced.